OPERATIONS_PROTOCOL

How we ship. Six phases. Zero theater.

Our protocol exists to compress the time between idea and deployed software, without cutting the corners that matter.

PHASE 01

Intel

1 week

We embed with stakeholders to understand the business, the existing systems, and the target outcome. We surface risks early.

OUTPUTS
  • Stakeholder map
  • System audit
  • Risk register
  • Success metrics
HANDOFFPHASE 02 · Plan
PHASE 02

Plan

1–2 weeks

We translate intel into a mission brief: scope, architecture, milestones, and a deployment roadmap with realistic timelines.

OUTPUTS
  • Mission brief
  • Architecture diagram
  • Sprint plan
  • Investment model
HANDOFFPHASE 03 · Design
PHASE 03

Design

2–4 weeks

Brand-aligned UI, validated UX flows, and a component-level design system that engineering can build against without ambiguity.

OUTPUTS
  • Design system
  • Hi-fi prototypes
  • Usability test results
  • Spec docs
HANDOFFPHASE 04 · Build
PHASE 04

Build

4–16 weeks

Engineering with weekly demoable increments, continuous integration, and feature flags. You see progress every Friday.

OUTPUTS
  • Weekly builds
  • Test coverage
  • CI/CD pipeline
  • Staging environment
HANDOFFPHASE 05 · Deploy
PHASE 05

Deploy

1 week

Production launch with monitoring, analytics, performance baselines, and an on-call schedule for the first 30 days.

OUTPUTS
  • Production launch
  • Monitoring + alerts
  • Analytics
  • Launch comms
HANDOFFPHASE 06 · Operate
PHASE 06

Operate

Ongoing

Iterate based on real telemetry. Monthly product reviews, quarterly roadmap updates, and SLA-backed engineering capacity.

OUTPUTS
  • Monthly reports
  • Iteration sprints
  • Roadmap reviews
  • SLA support